A renovated portal to discover the territory, culture, and local excellence
The new website of the Consorzio Turistico Media Valtellina is online, completely renewed in design and content structure. The project aims to offer a smoother, more intuitive, and engaging user experience, effectively responding to the needs of citizens, tourists, and local operators.
The restyling does not only concern the visual aspect: great attention has been given to the organization of the content, which is now more accessible and easily consultable. The portal guides the user in discovering the territory in a simple way, enhancing not only Tirano but the entire Media Valtellina.
A central element is to give space to the strengths of the 12 municipalities of the valley: Aprica, Bianzone, Grosio, Grosotto, Lovero, Mazzo di Valtellina, Sernio, Teglio, Tirano, Tovo di Sant’Agata, Vervio, and Villa di Tirano. Each section tells the peculiarities and local excellence: landscapes, culture, food and wine, events, and tourism proposals, creating a collective narrative that strengthens the shared identity of the valley.
“The launch of this new site represents an important step towards a more modern and inclusive communication – declares Marcella Pini, President of the Consorzio Turistico Media Valtellina –. We want to offer a tool that not only informs but encourages exploration and discovery of the richness of our valley. The Media Valtellina is a mosaic of unique experiences and this portal aims to be its gateway.”
The new site is part of a broader territorial communication and promotion project, aimed at enhancing the attractiveness of the destination and improving tools for citizens and visitors. The journey began with the summer campaign “Discover Tirano and the Municipalities of Media Valtellina: you will want to stay for days,” which enhances nature, culture, sports, and food and wine. The campaign will continue in the winter months, with new activities and content dedicated to discovering the territory.
The site is already online and accessible at: https://www.tirano-mediavaltellina.it – an invitation to rediscover Tirano and Media Valtellina, with a new perspective, rich in stories, experiences, and proposals for everyone.
Consorzio Turistico Media Valtellina
Press Office Consorzio Turistico Media Valtellina
PR & Go Up Communication Partners
press@prgoup.it