APF Valtellina participates, between October and December, in some of the most prestigious trade fairs in Italy and abroad.

TTG Rimini – Valtellina towards Milan Cortina 2026

October 3, 2025 – APF Valtellina confirms its commitment to promoting the territory and its excellences by participating in the coming months in some of the most important trade fairs in Italy and abroad.

From the TTG Travel Experience in Rimini to the World Travel Market in London, up to the Milano Mountain Show and Artigiano in Fiera, APF Valtellina's presence at these events allows for a comprehensive storytelling and promotion of the tourism offerings of the territory, particularly focusing on the Winter Olympic and Paralympic Games Milan Cortina 2026.

From October 8 to 10, APF Valtellina participates in the main national B2B tourism fair with a desk inside the stand Lombardia – Regione Lombardia (Pavilion A7/C7 - Stand 201-307). A unique opportunity to present the varied proposals of the tourism offerings of the province of Sondrio to industry operators.

📌 Special Event
On Wednesday October 8, from 2:30 PM to 4:00 PM, at the Event Schedule in the stand of Regione Lombardia, the following will take place:

"Milan Cortina 2026 and development opportunities | Valtellina towards Milan Cortina 2026"
Organized by Regione Lombardia in collaboration with Milano & Partners, APF Valtellina, Società Multiservizi Alta Valle and Livigno Next.

An event presenting the Valtellinese tourism offer with a specific focus on the Winter Olympic Games and, in particular, on the Olympic venues of Bormio and Livigno, including insights on the works in progress, major product innovations, and wellness-related proposals.

👤 Expected Speakers

• Institutional greetings from Barbara Mazzali, Councillor for Tourism, Fashion, Design, Territorial Marketing, and Major Events – Regione Lombardia
• Aldo Colombo, Director of PNRR, Olympics and Digitalization – Deputy Secretary General of Regione Lombardia
• Fiorenza Lipparini, Director of Milano & Partners (“Opportunities for tourism in view of Milan-Cortina 2026”)
• Fabio Grazioli, Marketing Manager of APF Valtellina
• Samanta Antonioli, Councillor of the Municipality of Bormio (Sport, Tourism, and Major Events)
• Naide Falcione, Director of Bormio Terme
• Alberto Arrighi, Director of External Relations and Institutional Affairs of QC Terme
• Giulia Gilardi, Communication Manager of Livigno Next

The other trade fairs

• Milano Mountain Show
  📅 October 16 – 19, 2025
  📍 Big Theatre – MIND District, Rho Fiera
  In its first edition, the fair aims to become a meeting point for sport, tourism, culture, business, and institutions, seeking to transform the mountain from a seasonal destination to a vibrant, competitive, and sustainable ecosystem.
  During the four days, debates, workshops, previews, and immersive experiences are planned. Valtellina participates with a promotional stand.
  ➡️ Free entry with registration.
• World Travel Market (WTM) – London
  📅 November 5 – 7, 2025
  One of the most important international fairs in the tourism sector, featuring thousands of operators, tourism bodies, buyers, and media from around the world.
• Artigiano in Fiera – Rho Fiera Milano
  📅 December 6 – 14, 2025
  Consolidated presence of the Villaggio Valtellina, showcasing the excellences of the territory.

Goals and statements

Participation in these events is part of a continuous and structured promotional strategy, aimed at increasing the visibility of the destination, fostering new collaborations with industry operators, and strengthening the attractiveness of the territory, both in national and international markets.

“The participation of APF Valtellina in the main trade events in Italy and abroad reaffirms our constant commitment to promoting the territory. In view of the Winter Olympic and Paralympic Games in Milan Cortina 2026, where Valtellina will be a key player, these opportunities represent a unique chance to enhance our excellences and strengthen the national and international visibility of the destination.”
Elio Moretti, President of APF Valtellina