PubliHouse Chiuro: 35 years of neon signs, graphics, and visual communication

Mon, 05/05/2025 - blog

PubliHouse is a point of reference in Valtellina for those seeking LED luminous signs, vehicle decorations, and custom graphics
Since 1990, in Chiuro, this artisan reality transforms ideas into concrete visibility for companies, shops, and local businesses. 
With over 35 years of experience, every project is handled with the utmost attention to detail, combining artisanal precision and modern technologies. 
In this article, we tell you their story, the services offered, and why so many choose PubliHouse to best communicate their identity.

Chiuro
PubliHouse Chiuro
blog

Learn the art and set it aside.

That's more or less what Remo Piasini did when in the distant 1990 he decided to go independent and found PubliHouse, in Chiuro, in the province of Sondrio.

He already had clear ideas, skilled hands, and fifteen years of experience in the visual communication sector. A choice that today, after 35 years, we can say with certainty has borne good fruit.
Do you know why? Because all this time he has never stopped.

Even though there are “only” three of them – Remo, his son Maurizio, and Silvana, sister and historic collaborator – PubliHouse creates luminous signs, vehicle decorations, customized storefronts, corporate signage, road signs, and advertising banners that are envied even by more established agencies.

Yes, because PubliHouse is a craft company, but with the precision and quality of true professionals.
They create everything you need to get noticed: modern signs with LED technology, customized gadgets, tailored logos, adhesive covers for vehicles, mugs, t-shirts, cushions, caps, bracelets… everything designed and created to give visibility to your brand.

And if you think that a printer and two stickers are enough to achieve these results... think again.
Here, they work with real experience, the kind that accumulates day after day, year after year.

Within PubliHouse there is a discreet yet fundamental soul: Silvana, the long-time collaborator. She has been working alongside Remo, her brother, since the company opened. A true wildcard who knows how to do everything, with patience, precision, and a keen eye that never misses.

She is entrusted with many tasks because she has the right touch. In a profession where even a millimeter can make a difference, she is a guarantee of quality. One of those people that are no longer easily found.
PubliHouse is among the few in Valtellina specialized in LED illuminated signs, but not only that. They are working extensively on the transition from neon to LED, because this technology is more efficient, longer-lasting, and definitely more economical.

You may not know it, but while traveling through Valtellina you might have noticed vans, trucks, or cars with customized stickers, clearly visible logos, and well-crafted graphics. In many cases, these were made by them. Precise, tailored work that transforms a simple vehicle into a business card on four wheels.

An artisan company... but with vision

Although they are an artisanal reality, PubliHouse is always up to date. They use professional equipment, rent aerial platforms to work safely even at height, and adapt to any customer requirements.

They collaborate with local companies, artisans, municipalities, but also with those who organize festivals and local events.
Do you remember those advertising banners hanging between two poles? Often, their hands are behind them.
And their work also reaches outside the province, a sign that quality always pays off.

This year PubliHouse turns 35 years old. Thirty-five years of:

  • illuminated signs installed
  • printed signs
  • decorated vehicles
  • advertising banners
  • customized windows
  • satisfied customers

And in a sector where competition is fierce and improvised DIY solutions are always around the corner, enduring (and growing) for so long means just one thing: they know what they are doing.

The sign is your business card. And it speaks even when you are not there.

How many times have you seen faded, old signs with burnt-out lights? Maybe you don’t notice… but the message that comes across to passersby is clear: neglect.
A well-made, bright, modern sign with LED technology, on the other hand, changes everything. It grabs attention, conveys professionalism, and communicates the value of your work even before the customer enters.

  • It makes you noticeable.
  • It makes you stand out.
  • And perhaps... it makes you enter.
    Think about it.

Why should you rely on PubliHouse?

Because they are specialists in visual communication.
Because every job is customized, made with artisanal care and professional technology.
Because companies, municipalities, artisans, and businesses of all kinds have relied on them for over thirty years.

And because – let’s be honest – even though there are only three of them, they are worth ten.
Do you need a light sign, a sticker for your van, a logo that stands out, or a graphic that really works?

You know where to knock.
And trust me: their work speaks for itself.

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